Eco-innovation is the development and application of a business model, shaped by a new business strategy that incorporates sustainability throughout all business operations based on life cycle thinking and in cooperation with partners across the value chain. It entails a coordinated set of modifications or novel solutions to products (goods / services), processes, market approach and organizational structure which leads to a company’s enhanced performance and competitiveness.
The “Jordan/UN Environment Applying Eco-innovative Strategies for Chemical Risk Reduction in Jordanian industry” project aims at promoting non-chemical alternatives in the Jordanian industry (in particular SMEs) through UN Environment’s Eco-Innovation Approach developed by UN Environment DTIE with the support of the European Commission.
